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Pete Ganbarg's "Supernatural" Story

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Pete Ganbarg's "Supernatural" Story
December 5, 2013
By RR

Pete Ganbarg is the Executive Vice President of A&R at Atlantic Records and the man behind blockbuster releases from Vanilla Ice, Blessid Union of Souls, Run DMC, Santana, Michael Jackson, Celine Dion, Train, Kelly Clarkson, Aaron Neville, Kenny G, America, and more.

After his start at SBK Records working on the Teenage Mutant Ninja Turtles soundtrack, Ganbarg went on to work under Clive Davis at Arista. From there he has worked for practically every major record label including Epic, Columbia, Capital, SonyBMG, RCA, Atlantic Records, and his own music consulting company, Pure Tone Music, which he started in 2003.

Pete Ganbarg’s projects have sold more than 60 million units worldwide. One of Ganbarg’s most notorious success stories involves his role in the revival of legendary guitarist Santana’s career. Inspired by a duets album put out by B.B. King, Ganbarg conceived of the concept for Santana’s Supernatural, the 9 time Grammy Award winning, 27 million copy selling album featuring the mega hit “Smooth” with Rob Thomas.

Hear more about Pete Ganbarg’s incredible journey in his own words by watching the video below taken from a recent classroom lecture and Q&A at Rutgers University’s School of Communication and Information (SC&I). Ganbarg shares the many lessons he’s learned from both his successes and failures during his career and inspires students in their pursuit of a career in the music industry.

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  • Get the inside scoop and exclusive advice from Executive Vice President of A&R at Atlantic Records.
    December 5, 2013
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on December 5, 2013 - 7:33pm

Pete Ganbarg is the Executive Vice President of A&R at Atlantic Records and the man behind blockbuster releases from Vanilla Ice, Blessid Union of Souls, Run DMC, Santana, Michael Jackson, Celine Dion, Train, Kelly Clarkson, Aaron Neville, Kenny G, America, and more.

After his start at SBK Records working on the Teenage Mutant Ninja Turtles soundtrack, Ganbarg went on to work under Clive Davis at Arista. From there he has worked for practically every major record label including Epic, Columbia, Capital, SonyBMG, RCA, Atlantic Records, and his own music consulting company, Pure Tone Music, which he started in 2003.

Pete Ganbarg’s projects have sold more than 60 million units worldwide. One of Ganbarg’s most notorious success stories involves his role in the revival of legendary guitarist Santana’s career. Inspired by a duets album put out by B.B. King, Ganbarg conceived of the concept for Santana’s Supernatural, the 9 time Grammy Award winning, 27 million copy selling album featuring the mega hit “Smooth” with Rob Thomas.

Hear more about Pete Ganbarg’s incredible journey in his own words by watching the video below taken from a recent classroom lecture and Q&A at Rutgers University’s School of Communication and Information (SC&I). Ganbarg shares the many lessons he’s learned from both his successes and failures during his career and inspires students in their pursuit of a career in the music industry.

Click here and sign up to be notified about exclusive interviews and opportunities from Atlantic Records Artists and A&R!

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