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SHELIA RICHMAN

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SHELIA RICHMAN
By ATL Digital

Q: Although PR is a female-dominated industry, what challenges do women still face as they navigate their way through it?
A: The challenge that women face in a lot of industries is that struggle between wanting to be at the top of your game while also feeling that desire to potentially have a family and wondering if it’s possible to do both. We are so lucky to have a company culture at Atlantic where its encouraged to have it all but that’s not the case everywhere.

Q: You’re a working mother, a mentor, a publicity and artist relations heavy weight , aka a superwoman. How do always ensure that you’re giving the best of yourself to everything that you do?
A: Thank you for calling me superwoman but I don’t really think I am. :-) It can definitely be tough balancing it all and feeling like everyone is getting what they need from me. That struggle is real. I am my harshest critic though, so I am always pushing to be better. I love being a mom more than anything and I have the best job, and work with the most incredible people so I am constantly inspired to do my best.

Q. It’s Women’s History month. What advice do you have for the next generation of female publicists?
A: This is not specific to women but this is just a piece of advice to anyone who wants to be a publicist. It can be a grind when you are out there pitching and getting a lot of no’s or passes on the artists that you are so passionate and excited about. But it’s so awesome and rewarding when you land that first story on them or TV performance. There is nothing better and makes it all worth it. ✨

  • Three Questions with Sheila Richman, EVP Press & Media Relations
    All Access
on September 10, 2020 - 6:57pm

Q: Although PR is a female-dominated industry, what challenges do women still face as they navigate their way through it?
A: The challenge that women face in a lot of industries is that struggle between wanting to be at the top of your game while also feeling that desire to potentially have a family and wondering if it’s possible to do both. We are so lucky to have a company culture at Atlantic where its encouraged to have it all but that’s not the case everywhere.

Q: You’re a working mother, a mentor, a publicity and artist relations heavy weight , aka a superwoman. How do always ensure that you’re giving the best of yourself to everything that you do?
A: Thank you for calling me superwoman but I don’t really think I am. :-) It can definitely be tough balancing it all and feeling like everyone is getting what they need from me. That struggle is real. I am my harshest critic though, so I am always pushing to be better. I love being a mom more than anything and I have the best job, and work with the most incredible people so I am constantly inspired to do my best.

Q. It’s Women’s History month. What advice do you have for the next generation of female publicists?
A: This is not specific to women but this is just a piece of advice to anyone who wants to be a publicist. It can be a grind when you are out there pitching and getting a lot of no’s or passes on the artists that you are so passionate and excited about. But it’s so awesome and rewarding when you land that first story on them or TV performance. There is nothing better and makes it all worth it. ✨

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