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SAMMYE SCOTT

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SAMMYE SCOTT
By ATL Digital

Q: How has the art of A&R changed within the last few years in black music?
A: From an A&R’s standpoint, Black Music has evolved in a way where it is no longer boxed into traditional Hip Hop or R&B genres. Today, A&R’s are forced to be able to think outside of the box and cross genres when creating. @lilnasx, @Breland, and @blancobrown are some examples of black artist that have successfully tapped into the country market. In addition, technology has also played a pivotal part in the discovering of talent now versus a few years back.

Q: As a rising young giant and woman in the industry, what’s the greatest lesson that you’ve ever learned, especially within the A&R space? The A&R world seems to be a very saturated, boys club and one that may be challenging for women.
A: As a women in the industry one of the greatest lessons I have learned is standing firm in what I believe in. There are various instances daily where I’m the only woman in the room and my creative input, suggestions and ideas are challenged. At that point I’m faced with two options, either conform to the majority or follow my gut instinct. NEVER CONFORM!

Q: What’s one piece of advice you would give to a Black creative who is starting their career?
A: A piece of advice that I would give to a black creative starting their career is not to let others’ expectations dictate the path you foresee for yourself, as well as remembering self-confidence is one the major keys to success. Believe in who you are and know that you have a plan to reach your ultimate goal in life.

  • Three Questions with Sammye Scott, Director Artists & Repertoire
    All Access
on September 10, 2020 - 8:15pm

Q: How has the art of A&R changed within the last few years in black music?
A: From an A&R’s standpoint, Black Music has evolved in a way where it is no longer boxed into traditional Hip Hop or R&B genres. Today, A&R’s are forced to be able to think outside of the box and cross genres when creating. @lilnasx, @Breland, and @blancobrown are some examples of black artist that have successfully tapped into the country market. In addition, technology has also played a pivotal part in the discovering of talent now versus a few years back.

Q: As a rising young giant and woman in the industry, what’s the greatest lesson that you’ve ever learned, especially within the A&R space? The A&R world seems to be a very saturated, boys club and one that may be challenging for women.
A: As a women in the industry one of the greatest lessons I have learned is standing firm in what I believe in. There are various instances daily where I’m the only woman in the room and my creative input, suggestions and ideas are challenged. At that point I’m faced with two options, either conform to the majority or follow my gut instinct. NEVER CONFORM!

Q: What’s one piece of advice you would give to a Black creative who is starting their career?
A: A piece of advice that I would give to a black creative starting their career is not to let others’ expectations dictate the path you foresee for yourself, as well as remembering self-confidence is one the major keys to success. Believe in who you are and know that you have a plan to reach your ultimate goal in life.

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