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PAUL SINCLAIR

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PAUL SINCLAIR
By ATL Digital

Q: You’re the General Manager and EVP of Atlantic Records aka a pioneering leader. What are the biggest lessons you’ve learned about leading a company and a team in an ever-transforming industry?
A: Our people and culture matter more than anything else. They’re the secret to how we work with our artist partners, and the magic in continued innovation. We believe in relentless, fearless change. With the right mix of these things, you can be ready for just about anything. There’s nothing interesting about status quo, especially working with art, which should always evolve. It’s served us well at Atlantic for a long, long time.

Q: What are some innovative trends or companies that you’re excited about that are pushing the needle within the digital space?
A: Two very different things come to mind: 1) music experiences within virtual worlds that speak to highly engaged, young audiences, such as what Wave XR is doing with virtual/animated music concerts and other concepts; and 2) the flat/timelessness of music catalog in streaming…the beauty that music fans can discover music from all eras, when they want to, and bring it back to the absolute forefront (and top of the charts) with critical mass. Really, there are so very many amazing, fascinating things happening in music right now, that the list is long.

Q: Your unique background includes: project/knowledge management, former analyst at a natural gas and electric utility, and information sciences. In what ways have these diverse experiences helped and positioned you to take on your current role within the music industry?
A: I’ve been lucky that my background in technology was a great setup for learning how to manage change and innovation; I started in the music business in 2001, at that incredible moment when music and technology were colliding in amazing ways. We should all be students of a diverse focus, as it helps us to look at problems through different perspectives. Right after college a friend told me to read a book about commercial buildings and architecture, in order to think differently about creative software product development; it was an amazing lesson that’s always stuck with me.

Q. Who are some new artists that you are excited about and would like the world to know about?
A: I’ve always loved artists who push/bend boundaries. Three who immediately come to mind are Oliver Tree, Mahalia and Jack Harlow. They’re completely different artists, but they each make me feel something when I listen to their music, and they all have incredibly impressive live shows and personality. They all just make me pay attention and want to hear and see what’s coming next.

  • Four Questions with Paul Sinclair, General Manager
    All Access
on September 10, 2020 - 6:40pm

Q: You’re the General Manager and EVP of Atlantic Records aka a pioneering leader. What are the biggest lessons you’ve learned about leading a company and a team in an ever-transforming industry?
A: Our people and culture matter more than anything else. They’re the secret to how we work with our artist partners, and the magic in continued innovation. We believe in relentless, fearless change. With the right mix of these things, you can be ready for just about anything. There’s nothing interesting about status quo, especially working with art, which should always evolve. It’s served us well at Atlantic for a long, long time.

Q: What are some innovative trends or companies that you’re excited about that are pushing the needle within the digital space?
A: Two very different things come to mind: 1) music experiences within virtual worlds that speak to highly engaged, young audiences, such as what Wave XR is doing with virtual/animated music concerts and other concepts; and 2) the flat/timelessness of music catalog in streaming…the beauty that music fans can discover music from all eras, when they want to, and bring it back to the absolute forefront (and top of the charts) with critical mass. Really, there are so very many amazing, fascinating things happening in music right now, that the list is long.

Q: Your unique background includes: project/knowledge management, former analyst at a natural gas and electric utility, and information sciences. In what ways have these diverse experiences helped and positioned you to take on your current role within the music industry?
A: I’ve been lucky that my background in technology was a great setup for learning how to manage change and innovation; I started in the music business in 2001, at that incredible moment when music and technology were colliding in amazing ways. We should all be students of a diverse focus, as it helps us to look at problems through different perspectives. Right after college a friend told me to read a book about commercial buildings and architecture, in order to think differently about creative software product development; it was an amazing lesson that’s always stuck with me.

Q. Who are some new artists that you are excited about and would like the world to know about?
A: I’ve always loved artists who push/bend boundaries. Three who immediately come to mind are Oliver Tree, Mahalia and Jack Harlow. They’re completely different artists, but they each make me feel something when I listen to their music, and they all have incredibly impressive live shows and personality. They all just make me pay attention and want to hear and see what’s coming next.

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