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GREG BURKE

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GREG BURKE
By ATL Digital

Q: You’re a legendary design guru - from designing influential albums such as @missymisdemeanorelliott’s ‘Supa Dupa Fly’, #JayZ’s ‘The Blueprint 3,’ to @troubleman31’s ‘Paper Trails.” What does it take to create a compelling album cover, and what’s the greatest lesson you’ve learned from curating these?
A: I think it takes understanding your artist, building trust with your artist and having creative freedom to create, the more people involved in the creative process will eventually water down the end result.

Q: Is there a special never-released design that you’ve worked on and wish the world could see?
A: @wale’s The Gifted is the one that got away, it's a sculpture of him crafted by a top sculpture in his field and photographed by Mo Daoud, the end result was powerful and iconic.

Q:As SVP, Creative Director, what do you think is the future of album design/packaging?
A:I think the future is bright, the web has opened up a resource of what feels like an infinite talent pool, there is a lot of bad to weed through (a lot) but when you find those creative gems they inspire hope to the creative community. The design aspect for album art has never really changed, there will always be good design and bad design, the major change is the format in which this art is now viewed. You have to keep in mind most people may only see the cover art in a two inch square, you have to make sure it is impactful at any size viewed.

Q:What’s your biggest inspiration for your career?
A: My biggest inspiration is knowing I haven't done my best work yet, not even close, so I'm still trying to do it. What inspires me is the team I work with and my creative friends outside of work (I want to be like some of them when I grow up).

  • Four Questions with Greg Burke, Creative Services
    All Access
on October 29, 2020 - 2:39pm

Q: You’re a legendary design guru - from designing influential albums such as @missymisdemeanorelliott’s ‘Supa Dupa Fly’, #JayZ’s ‘The Blueprint 3,’ to @troubleman31’s ‘Paper Trails.” What does it take to create a compelling album cover, and what’s the greatest lesson you’ve learned from curating these?
A: I think it takes understanding your artist, building trust with your artist and having creative freedom to create, the more people involved in the creative process will eventually water down the end result.

Q: Is there a special never-released design that you’ve worked on and wish the world could see?
A: @wale’s The Gifted is the one that got away, it's a sculpture of him crafted by a top sculpture in his field and photographed by Mo Daoud, the end result was powerful and iconic.

Q:As SVP, Creative Director, what do you think is the future of album design/packaging?
A:I think the future is bright, the web has opened up a resource of what feels like an infinite talent pool, there is a lot of bad to weed through (a lot) but when you find those creative gems they inspire hope to the creative community. The design aspect for album art has never really changed, there will always be good design and bad design, the major change is the format in which this art is now viewed. You have to keep in mind most people may only see the cover art in a two inch square, you have to make sure it is impactful at any size viewed.

Q:What’s your biggest inspiration for your career?
A: My biggest inspiration is knowing I haven't done my best work yet, not even close, so I'm still trying to do it. What inspires me is the team I work with and my creative friends outside of work (I want to be like some of them when I grow up).

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