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DANIELLE GEIGER

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DANIELLE GEIGER
By ATL Digital

Q: What entices you about international marketing?
A: I love learning more about different cultures and people. This job always keeps you on your toes and I can 100% say no day is ever the same. And pre-COVID times, traveling to places all over the world for press was a large part of the job, which certainly didn’t hurt.

Q: What are some challenges you’ve faced when marketing an artist across international marketing and through a global lens?
A: globally can be challenging at times, since what works in one market doesn’t necessarily work in other markets. That’s also part of the fun though, creating things that are tailored to a country. For instance, Finland and the Netherlands just made #WAP bike covers as part of their out of home campaign, as biking is a huge part of their culture. That would look crazy to some Americans! And working on pairing artists with local collaborators and remixers, to create local versions so that they cross over into other places. Right now the world is becoming smaller with social media and streaming, so global plans are more important than ever!

Q: You’re extremely passionate about mental health especially in the music industry. In what ways do you think the industry can better tackle this and what are some great resources for industry professionals and artists?
A: We need to support our artists more in that space. But in order to do so, we need to address that mental health issues are an actual issue in the first place. So spreading awareness is a great first step. With Atlantic’s support I’ve worked on booking @Kiiara and @smithandmyersofficial on a festival called @soundmind_live that does just that. All proceeds go to an organization I work closely with called @namicommunicate, which provides great mental health resources. I’ve also worked with a group of fellow employees on a proposal to educate our staff on the topic, and what to do while dealing with an artist with mental health issues. We’re very hopeful to help turn that around soon, so we ourselves can be better advocates, and equipped to have this important discussion.

  • Three Questions with Danielle Geiger, International Marketing
    All Access
on October 29, 2020 - 2:34pm

Q: What entices you about international marketing?
A: I love learning more about different cultures and people. This job always keeps you on your toes and I can 100% say no day is ever the same. And pre-COVID times, traveling to places all over the world for press was a large part of the job, which certainly didn’t hurt.

Q: What are some challenges you’ve faced when marketing an artist across international marketing and through a global lens?
A: globally can be challenging at times, since what works in one market doesn’t necessarily work in other markets. That’s also part of the fun though, creating things that are tailored to a country. For instance, Finland and the Netherlands just made #WAP bike covers as part of their out of home campaign, as biking is a huge part of their culture. That would look crazy to some Americans! And working on pairing artists with local collaborators and remixers, to create local versions so that they cross over into other places. Right now the world is becoming smaller with social media and streaming, so global plans are more important than ever!

Q: You’re extremely passionate about mental health especially in the music industry. In what ways do you think the industry can better tackle this and what are some great resources for industry professionals and artists?
A: We need to support our artists more in that space. But in order to do so, we need to address that mental health issues are an actual issue in the first place. So spreading awareness is a great first step. With Atlantic’s support I’ve worked on booking @Kiiara and @smithandmyersofficial on a festival called @soundmind_live that does just that. All proceeds go to an organization I work closely with called @namicommunicate, which provides great mental health resources. I’ve also worked with a group of fellow employees on a proposal to educate our staff on the topic, and what to do while dealing with an artist with mental health issues. We’re very hopeful to help turn that around soon, so we ourselves can be better advocates, and equipped to have this important discussion.

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