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Brandon Perez

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Brandon Perez
By Deborah.Coker@atlanticrecords.com

Q: What’s the greatest lesson you’ve learned so far while working at Atlantic? ✨
A: I’ve learned the collective power of a team is an unstoppable force. The creativity, hard work & dedication that can be seen from all departments is inspiring. I’ve also learned to be open to all ideas & not be afraid to share my own! The world of digital marketing is ever-changing, exciting & you never know what idea will set your artist or the label apart from the rest. To be able to work under one of the biggest labels in the world & have the opportunity to promote our incredible roster is an honor.

Q: Which artists or brands do you think do an impeccable job on social media and why (excluding us to be fair )?
A: Artists like @chloexhalle, @sza, @arianagrande, @billieeilish, @beyonce, are equally successful at promoting their art/exciting fans while also focusing on important social issues. It is important to be aware of what is going on in the world & I think these artists do an impeccable job at not only uplifting voices, but also, empowering others to do their part.
For brands I’d say @iheartradio, @mtv, @billboard & @rapcaviar do a great job in effectively reaching fan bases of artists/celebrities globally, all while entertaining you at the same time. This is important for all brands to do & to make sure that you maintain a fluency in different social media platforms, while using creativity as the driving force.

:What apps or spaces do you see potential in, in regards to the future of digital marketing, and why?
A: One word: @tiktok. As a brand or artist, I suggest spending more time on the platform. It is a creative space that (for the most part) all have the capability to achieve success if you find the right niche for you. We’re definitely going to start seeing many more artists come from TikTok. Some important spaces/apps to keep in mind are YouTube Shorts, Triller, House Party, Snapchat Spotlight, Fleets, Reels, Clubhouse, LinkedIn & MeWe. These should be on your radar if you are a brand/artist seeking to be one of the first to benefit from an up rising app/feature and stay connected w/ others.

  • Three Questions with Brandon Perez, Digital Marketing
    All Access
on January 29, 2021 - 5:06pm

Q: What’s the greatest lesson you’ve learned so far while working at Atlantic? ✨
A: I’ve learned the collective power of a team is an unstoppable force. The creativity, hard work & dedication that can be seen from all departments is inspiring. I’ve also learned to be open to all ideas & not be afraid to share my own! The world of digital marketing is ever-changing, exciting & you never know what idea will set your artist or the label apart from the rest. To be able to work under one of the biggest labels in the world & have the opportunity to promote our incredible roster is an honor.

Q: Which artists or brands do you think do an impeccable job on social media and why (excluding us to be fair )?
A: Artists like @chloexhalle, @sza, @arianagrande, @billieeilish, @beyonce, are equally successful at promoting their art/exciting fans while also focusing on important social issues. It is important to be aware of what is going on in the world & I think these artists do an impeccable job at not only uplifting voices, but also, empowering others to do their part.
For brands I’d say @iheartradio, @mtv, @billboard & @rapcaviar do a great job in effectively reaching fan bases of artists/celebrities globally, all while entertaining you at the same time. This is important for all brands to do & to make sure that you maintain a fluency in different social media platforms, while using creativity as the driving force.

:What apps or spaces do you see potential in, in regards to the future of digital marketing, and why?
A: One word: @tiktok. As a brand or artist, I suggest spending more time on the platform. It is a creative space that (for the most part) all have the capability to achieve success if you find the right niche for you. We’re definitely going to start seeing many more artists come from TikTok. Some important spaces/apps to keep in mind are YouTube Shorts, Triller, House Party, Snapchat Spotlight, Fleets, Reels, Clubhouse, LinkedIn & MeWe. These should be on your radar if you are a brand/artist seeking to be one of the first to benefit from an up rising app/feature and stay connected w/ others.

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