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Mashing Music With Visuals

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Mashing Music With Visuals
July 21, 2014
By Ferima F. Haidara

When I got the call announcing that I had been chosen to intern at Atlantic Records for Summer 2014, I was ecstatic. Seldom does a student get to work in an environment where their skills are valued and utilized, and I am pleased to say that my experience, thus far, has been exemplary. You work hard in school but it is not until you get to implement these tools in a real world setting that you can truly see where you stand among the rest. I am a double major interdisciplinary student studying Entertainment Technology at New York City College of Technology as well as Theatre at Hunter College. 

Working in the Video Content department at Atlantic Records has been an eye opening experience. I have been creating video content for some of my favorite artists and getting a chance to see how fans respond via social media to what I have created. It is something that I will always remember. I have a lot of creative freedom and an amazing workspace. I really appreciate that my supervisor takes that time to teach me what I can do differently to enhance a video and make it better (e.g. give it a cohesive storyline or thread that a fan will follow from beginning to end).

One of the most challenging yet fruitful experiences I’ve had thus far is working on the Marketing Madness Campaign with my fellow Summer 2014 interns. My teammates and I have started a record label and, with our collective knowledge of Publicity, A&R, Marketing, Video, Graphic Design and Radio Promotions, we are flexing our skills and creating a mock marketing and promotions plan for a wonderful young Canadian soul singer named Francesco Yates. We are all bright, young, and hungry interns with big ideas. Deciding on how to mold this young artist could be difficult for any group, but our group leader has been a great delegator. Each team member is working hard at his/her assigned duties, which will only better serve our artist! For example, I have been working on Francesco’s video and photography content by branding his images with his logo and creating a lot of video content that will be used as visual promotion.

The work culture and environment at Atlantic Records has been both welcoming and educational. With the guidance of Atlantic’s HR department, any student hoping to intern here will find a diligent and open flow of communication between interns and departments. They will attend life changing seminars with label executives like Atlantic C.E.O Craig Kallman and Atlantic Vice President of A&R Riggs Morales, who literally lay out the blueprint for success and inspire interns to no end. Interns will also find a fully stocked pantry and unlimited coffee for those who like that sort of thing…I know I do. With my internship drawing to an end, I look forward to my future, which will now include a network of the best mentors and students from around the country, who I met that summer at Atlantic Records. 

  • Ferima Haidara tells us a bit about her experience interning in the Video Content department at Atlantic Records.
    July 21, 2014
    Our Label
Ferima F. Haidara's picture
on July 21, 2014 - 4:52pm

When I got the call announcing that I had been chosen to intern at Atlantic Records for Summer 2014, I was ecstatic. Seldom does a student get to work in an environment where their skills are valued and utilized, and I am pleased to say that my experience, thus far, has been exemplary. You work hard in school but it is not until you get to implement these tools in a real world setting that you can truly see where you stand among the rest. I am a double major interdisciplinary student studying Entertainment Technology at New York City College of Technology as well as Theatre at Hunter College. 

Working in the Video Content department at Atlantic Records has been an eye opening experience. I have been creating video content for some of my favorite artists and getting a chance to see how fans respond via social media to what I have created. It is something that I will always remember. I have a lot of creative freedom and an amazing workspace. I really appreciate that my supervisor takes that time to teach me what I can do differently to enhance a video and make it better (e.g. give it a cohesive storyline or thread that a fan will follow from beginning to end).

One of the most challenging yet fruitful experiences I’ve had thus far is working on the Marketing Madness Campaign with my fellow Summer 2014 interns. My teammates and I have started a record label and, with our collective knowledge of Publicity, A&R, Marketing, Video, Graphic Design and Radio Promotions, we are flexing our skills and creating a mock marketing and promotions plan for a wonderful young Canadian soul singer named Francesco Yates. We are all bright, young, and hungry interns with big ideas. Deciding on how to mold this young artist could be difficult for any group, but our group leader has been a great delegator. Each team member is working hard at his/her assigned duties, which will only better serve our artist! For example, I have been working on Francesco’s video and photography content by branding his images with his logo and creating a lot of video content that will be used as visual promotion.

The work culture and environment at Atlantic Records has been both welcoming and educational. With the guidance of Atlantic’s HR department, any student hoping to intern here will find a diligent and open flow of communication between interns and departments. They will attend life changing seminars with label executives like Atlantic C.E.O Craig Kallman and Atlantic Vice President of A&R Riggs Morales, who literally lay out the blueprint for success and inspire interns to no end. Interns will also find a fully stocked pantry and unlimited coffee for those who like that sort of thing…I know I do. With my internship drawing to an end, I look forward to my future, which will now include a network of the best mentors and students from around the country, who I met that summer at Atlantic Records. 

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Mashing Music With Visuals
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