DIDDY'S PRESS PLAY GETS GREAT PRESS PLAY

10.20.06

PRESS PLAY, Diddy?s first solo project in five years, has been garnering widespread critical acclaim. The collection, which arrived in stores this week, finds the Bad Boy founder and recording artist joined in the studio by a hand-picked cast of modern artists and groundbreaking producers. The result is a cutting-edge collection that brings together a captivating range of sounds and voices in an album defined by depth and diversity.

In its 4-star rave review, the New York Post proclaims, 'Musically, there isn't a dud on the 19-track disc? The CD takes wild and welcome swings between Diddy's raps, vocals by an all-star roster of R&B and pop singers, and innovative beats designed by an equally elite squad of producers.' The review goes on to call PRESS PLAY 'an exciting listen' marked by 'diversity and innovation.'

Entertainment Weekly hails PRESS PLAY as 'the year?s best-produced album', while the Washington Post calls it 'perhaps Diddy's best since his 1997 debut? Everything on this album is big. Big fanfares, big drums, big sounds? the ideas are bigger? His acute ear and rich sonic vocabulary serve him well throughout Press Play'. Newsday predicts that PRESS PLAY will 'spawn hit singles deep into next year', and AOL Music raves that the album is 'the most danceable hip-hop record in years! With Diddy's classic and unique sound, PRESS PLAY will be an undeniable force on today's music scene'.

Allhiphop.com also awarded PRESS PLAY four stars, noting that 'The album solidifies the return of Bad Boy Entertainment and represents a new age for the hip-hop mogul'. VIBE magazine Editor-In-Chief Danyel Smith comments, 'With PRESS PLAY, Sean Combs continues to take risks and to innovate. But most importantly, Diddy makes us tilt our heads towards the speakers and dance, dance, dance'. Billboard Executive Editor/Associate Publisher Tamara Conniff says, 'Diddy has once again defined a genre. This is hip-hop soul'.

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