YUNG JOC'S 'IT'S GOIN' DOWN' GOES TO THE TOP

06.01.06

Block Entertainment/Bad Boy South recording artist Yung Joc has gone to the top of Billboard?s Hot R&B/Hip-Hop Songs chart with his smash single, 'It's Goin'Down.' The Atlanta-based rapper?s first #1 record, it earned the 'Greatest Gainer/Airplay' title for the week. The song has also been #1 at Urban radio nationwide for three consecutive weeks and has bulleted into the top five at CHR/Rhythmic outlets. Yung Joc's debut album, NEW JOC CITY, hits stores next Tuesday, June 6th.

The companion video for 'It's Goin' Down' is the #1 most-played video on BET, where Yung Joc is a 'Rated Next' artist, as well as in Big Ten rotation on MTV. 'It's Goin' Down' is also enjoying explosive success in the ringtone world. Throughout June, Yung Joc will be heavily featured across all major carriers including Cingular, T-Mobile, Sprint, Verizon, and Virgin Mobile USA. In addition, Sprint will have two exclusive non-album full-tracks available for download through the Sprint Music Store.

NEW JOC CITY will feature groundbreaking software that gives consumers the ability to choose their own ringtone edit from any section of any song on the album. The CD will include the UrTone player, developed by ID Interactive Inc., which will allow exclusive access to create personalized ringtones and send them straight to a mobile phone.

Leading up to the release of NEW JOC CITY, Yung Joc collaborated with DJ Drama on the WELCOME TO MY BLOCK GANGSTA GRILLZ mix-CD. Next up will be the second track from NEW JOC CITY, the self-produced 'I Know You See It,' for which Joc is also directing the companion video. Yung Joc is currently on tour with Grand Hustle/Atlantic recording artist T.I., highlighted by a show tonight, June 1, at New York's famed Apollo Theatre.

After grinding in the streets and doing what he had to do to maintain his rap credibility, the College Park/SWATS-bred MC is getting his chance to shine through the tutelage of Block Entertainment/Bad Boy South.  Poised as Atlanta's next major rap star, Yung Joc is set to break topsoil and emerge fully-grown into hip-hop culture's mainstream.

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