MUSIQ SOULCHILD TEAMS UP WITH LEBRON, COCA-COLA

02.12.09

Coca-Cola is using the star power of platinum selling R&B artist Musiq Soulchild, NBA All Star, LeBron James, and acclaimed artist Kadir Nelson to deliver an uplifting message to African American consumers. The message, “BE LEGENDARY,” “BE DRIVEN,” “BE GIVING” and “BE HEARD”! Communicated through a print campaign, the message should inspire the human spirit through four striking contemporary illustrations with original poetry. Through a special promotion, consumers can be a part of events and community activities, including a series of appearances with Musiq Soulchild in 10 cities. Musiq will meet and greet consumers, share his inspirational poems and autograph reprints of the ads.

Black History Month is a time to remember the people and events that have made a difference in our lives,” said Musiq. “It’s an honor to partner with a company like Coca-Cola that has embraced the richness, virtues and contributions of African American history to inspire consumers to ‘BE’.” Click here for more info.

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